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Hello

Pamala Lovera,

fashion designer, innovator, storyteller, and lifelong creative.

 A little about me...

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My Story...

Hi, I’m Pamala

I'm a Los Angeles based fashion designer with a lifelong passion or creativity, style, and innovation.  For many years, I've designed collections for major corporations, traveled the world for inspiration and seen my work featured in top department and specialty stores across the U.S.  The Fashion Industry has been an incredible journey -

 and I'm just as inspired today as when I began.  

After years of working in fast-paced corporate environments and flying between New York, Europe and Asia, I've chosen to create a new rhythm - one that balances professional excellence with personal joy. From my fully equipped home studio, I now focus on projects that allow me to bring my expertise to forward thinking teams, with the flexibility to work remotely freelance, or hybrid. 

My specialties include trend analysis, collection design and product development from concept to production.  I'm fluent in Adobe Illustrator and Photoshop, and I love integrating new tools - including AI platforms - to elevate the design process.  My approach blends strong visual storytelling with data-driven insights to ensure each collection resonates with both brand identity and market demand.

Beyond fashion, I'm passionate about movement and creativity in all forms.  You'll often find me dancing Argentine Tango, Lindy Hop or Latin Hustle, roller skating along the boardwalk or hiking mountain trails for fresh inspiration. 

Whether collaboration with sales, production, or technical design teams, I bring creativity, collaboration, and a proactive spirit to every project.  I'm excited to connect with companies and clients who value innovation, artistry, and balance - while building designs that truly inspire.  

Contact

I'm always looking for new and exciting opportunities. Let's connect.

Let's Connect

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